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An Atlassian app (add-on) is more than functionality

David García
09-ago-2016 14:04:00

The wide range of Atlassian Apps available at the Atlassian Marketplace allows to take tools such as Jira, Jira Service Desk, Confluence and other products from the Atlassian stack to a whole new level, that's why we'll talk about them on this post.The Atlassian Apps and the ecosystem Atlassian itself have created is very rich, in their Marketplace you can find hundreds of apps that cover a bunch of functionalities that Atlassian's products don't reach, or increase the features with something more attractive for the user.

DEISER is putting a lot of effort into having a significant presence on Atlassian Marketplace, and usually, we talk in this blog about our Apps (add-ons) except in this post; I wouldn't like to talk about a specific app but on how we believe it should be, analyzing them and showing our way to reach the goal to build great products.

Being honest, Jira and other Atlassian products, have still improvements to do, and they are; It is also true that they have made a great job compared with old-time solutions, but there are a lot of things to do: users want things more accessible, more usable, with specific solutions. Times of Swiss-knife-apps are gone.

As the title can anticipate, not everything is functionality; we don't just "sell apps," we offer Jira solutions to work smarter and be more productive.
Typically, people's work isn't to spend hours using Jira or Confluence, they use them as tools to improve their real job, and if we build an app to include more "bureaucracy," it won't add-on real value to the user. Not our goal.

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Go unnoticed

A professor I had at Castilla-La Mancha University, José Bravo, once said that the ultimate test to know if something is usable for the final user, it must accomplish three conditions:

  •    It should solve a problem or a need, don't create a new one.
  •    The user should feel your product/functionality is essential.
  •    To deliver value going unnoticed; It's the primary signal you are doing a great job.


Pivot, change and fail fast

Another asset that Atlassian apps vendors have: we are small, at least smaller than Atlassian is, so we can move and pivot faster.

Jira is a huge universe that needs months or years to change something, but we don't, our advantage; that's why we maintain the most possible contact with our clients: for their feedback, which is translated in their needs that we transform into solutions adapted to our products.

On the whole, I would like to share a principle that I apply every time I can: "don't be afraid to fail"; if you never take risks then you will never succeed. Yes, sometimes you'll probably fail, but without those attempts is challenging to find the way to triumph, principles we apply at every of our apps and we encourage you to try now.


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