The wide range of Atlassian Apps available at the Atlassian Marketplace allows users to take products such as Jira, Jira Service Management, Confluence, and others from the Atlassian stack to a whole new level, which is why we'll discuss them in this post.
The Atlassian Apps and ecosystem Atlassian has created are very rich; in their Marketplace, you can find hundreds of apps that cover a bunch of functionalities that Atlassian's products don't reach or increase the features with something more attractive for the user.
Deiser is putting a lot of effort into having a significant presence on Atlassian Marketplace, and usually, we talk in this blog about our Apps (add-ons), except in this post, I wouldn't like to talk about a specific app but how we believe it should be, analyzing them and showing our way to reach the goal to build great products.
To be honest, Jira and other Atlassian products still have improvements to do, and they are. It is also true that they have done a great job compared with old-time solutions, but there are a lot of things to do: users want things more accessible, more usable, and with specific solutions. The days of Swiss knife apps are gone.
As the title can anticipate, not everything is functionality; we don't just "sell apps," we offer Jira solutions to work smarter and be more productive.
Typically, people's work isn't to spend hours using Jira or Confluence; they use them as tools to improve their real jobs, and if we build an app to include more "bureaucracy," it won't add real value to the user. Not our goal.
Go unnoticed
A professor I had at Castilla-La Mancha University, José Bravo, once said that the ultimate test to know if something is usable for the final user must accomplish three conditions:
- It should solve a problem or a need; don't create a new one.
- The user should feel your product/functionality is essential.
- To deliver value going unnoticed; It's the primary signal you are doing a great job.
Pivot, change, and fail fast
Another asset that Atlassian app vendors have is that we are small, at least smaller than Atlassian, so we can move and pivot faster.
Jira is a huge universe that needs months or years to change something, but we don't have an advantage; that's why we maintain the possible contact with our clients: for their feedback, which is translated into their needs that we transform into solutions adapted to our products.
Overall, I would like to share a principle that I apply every time I can: "Don't be afraid to fail." if you never take risks, then you will never succeed. Yes, sometimes you'll probably fail, but without those attempts, it is challenging to find the way to triumph, principles we apply to every one of our apps, and we encourage you to try now.
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